How we market Alberta personal injury firms
Every Alberta personal injury lawyer client we work with gets the same connected 360 system: search, paid ads, Map Pack, AI visibility and intake planned together and measured on qualified consultations. Here is how it is tuned for your practice area.
Case-type SEO pages
Separate pages for motor vehicle collisions, slip and falls, motorcycle and truck crashes, long-term disability and wrongful death, each written for the questions injured clients actually ask.
Google Ads for urgent demand
Search campaigns on "car accident lawyer Calgary" style terms with call tracking, tight geo targeting and negative keywords that keep your spend on real cases.
Map Pack and reviews
Google Business Profile categories, services and posts tuned for injury searches, plus a compliant review request process after genuine client experiences.
Intake that never misses
Missed-call text back, after-hours chat and CRM routing, because an injury lead that waits an hour usually hires someone else.
Case types we build pages and campaigns for
Personal injury is dozens of searches, not one. Each case type gets its own page, keyword set and ad group so every search lands on something that answers it.
- Motor vehicle collisionsCar, truck, motorcycle, pedestrian and cyclist crashes across Calgary, Edmonton and the QEII corridor
- Slip and fallOccupiers' liability claims from icy parking lots, stairwells and commercial properties
- Long-term disabilityDenied and terminated disability benefits, often searched months after an injury
- Serious injuryBrain, spinal cord and catastrophic injury cases where clients research carefully before calling
- Wrongful deathSensitive, high-value matters where tone and trust matter more than volume
What is different about injury marketing in Alberta
Alberta injury law has its own rules, and your marketing has to reflect them. The Minor Injury Regulation shapes which soft tissue claims are worth pursuing, and announced changes to how Alberta auto insurance handles injury claims will change which cases firms can take in the years ahead. We watch those shifts and adjust your content and ad targeting so you are not paying for leads you cannot help.
Geography matters too. Calgary and Edmonton are fiercely contested, while Red Deer, Lethbridge, Grande Prairie and Fort McMurray often have far less competition for the same case types. For many firms the fastest wins come from the Map Pack in those markets.
Documented result: an Ontario personal injury firm
Our clearest injury result belongs to Maana Law, a personal injury firm in Mississauga, Ontario. It came to us in December 2025 with a website Google barely showed, a quiet Google Business Profile and no presence in AI answers. Running the same system described on this page, the firm produced 200 qualified leads in 120 days across organic search, Google Ads and Maps.
Results depend on practice area, market and competition. Past results are not a promise of the same outcome.
Personal injury lawyer marketing, advertising and SEO
Clients and search engines use these words interchangeably: personal injury lawyer marketing, injury lawyer advertising, personal injury SEO, accident lawyer marketing and personal injury lead generation. We map every variant to the right pages and ad groups so your firm shows up whichever phrase a client uses, and so you never pay a lead aggregator for clients who were searching for you.
Pricing for personal injury firms
Solo and new firms usually start with Demand Capture: Google Ads management from $499 a month, or SEO with Google Business Profile and AI search foundation from $999 a month. Growing firms that want every channel working together choose Market Capture, starting from $2,000 a month. These are starting prices. We build a custom quote around your city, competition and goals. See full pricing.
