How we market Alberta family and divorce firms
Every Alberta family law firm client we work with gets the same connected 360 system: search, paid ads, Map Pack, AI visibility and intake planned together and measured on qualified consultations. Here is how it is tuned for your practice area.
Answer-first content
Plain-language pages on separation, parenting time, child and spousal support and property division, written so a worried reader gets a real answer in the first paragraph.
Google Ads for divorce searches
Campaigns for high-intent terms such as "divorce lawyer Edmonton" with careful keyword exclusions, so you are not paying for forms and DIY searches.
Map Pack presence
A Google Business Profile that lists the services people search for, with steady reviews that describe real experiences in the client's own words.
Private, easy booking
Discreet intake forms, online booking and fast follow-up, because many clients cannot talk on the phone at home.
Family law matters we build pages and campaigns for
Each matter gets its own page and keyword cluster, so a parent searching about custody finds a page about custody, not a generic overview.
- Divorce and separationContested and uncontested divorce, separation agreements and first steps
- Parenting and custodyParenting time, decision-making responsibility and relocation disputes
- SupportChild support and spousal support, including variation applications
- Property divisionDividing the family home, pensions and business interests
- Adult interdependent partnersAlberta's term for many common-law relationships, which clients rarely search for by name
- AgreementsPrenuptial, cohabitation and adult interdependent partner agreements
What is different about family law marketing in Alberta
Alberta has its own vocabulary. Clients search for "common law separation Alberta" while the law talks about adult interdependent partners. They search "custody" while courts use newer parenting terms. We write for the words clients use and connect them to the correct legal terms, which helps both Google and AI assistants match your firm to real questions.
Family clients also compare on cost and approach. Pages that explain how consultations work, what mediation and collaborative options look like and what drives fees tend to convert far better than pages that simply say "experienced family lawyers."
What the same system has done for other firms
We have not published an Alberta family law case study yet, and we will not dress up someone else's numbers as one. What we can show is what this exact system produced for GrowMinion law firm clients in Ontario, where the searches, the competition and the pressure to respond fast look very similar.
Results depend on practice area, market and competition. Past results are not a promise of the same outcome.
Family law marketing, divorce lawyer marketing and family law SEO
Family law firm marketing, divorce lawyer marketing, family law SEO, divorce attorney PPC and family law digital marketing all describe the same goal: being the firm a separating spouse finds and trusts. We target every variant across your pages and campaigns, so the wording a client or an AI assistant uses never decides whether your firm appears.
Pricing for family and divorce firms
Solo and new firms usually start with Demand Capture: Google Ads management from $499 a month, or SEO with Google Business Profile and AI search foundation from $999 a month. Growing firms that want every channel working together choose Market Capture, starting from $2,000 a month. These are starting prices. We build a custom quote around your city, competition and goals. See full pricing.
